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Business Research Simplified: A Practical Guide - Myo Ko Ko Oo.pdf

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Description & Overview

Struggling to navigate the "messy" world of business research? Stop drowning in dense textbooks and save hours of study time! This guide is a high-speed, simplified summary of the world-renowned Research Methods in Business Studies (5th Ed) by Ghauri, Gronhaug, and Strange.

Written specifically for busy students, it distills complex theories into 14 clear, actionable chapters. From "The Five Whys" to "Multiple Regression," you'll get the "Big Picture" in record time. Perfect for a quick start or a final review.
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