This book investigates the idea that the new technological world of the Internet and social media has not led to a promised democratization of culture but to an era of mass conformity. Instead of being a place where humans can openly discuss information, the new technology has created an era that often displays human nature at its worst, and instead of being an open forum, the Internet and social media became a place where millions follow celebrities, and has created great pressure to conform around the ideas of these celebrities.