How to Make Anything Go Viral: A Founder's Guide to Building an Audience, Not Just Views

What it's about:

Forget viral tips and platform hacks. This book reveals the psychological mechanics that actually make content spread-and provides a repeatable system to apply them.

In two parts, you'll first decode why videos get watched, held, and shared through the lens of attention psychology, curiosity, and narrative craft. Then you'll learn the Idea Multiplier Matrix-a framework that generates dozens of content ideas by combining seven universal content pillars (Origin, Pain, Process, Proof, Position, Point of View, and Topical) with six hook angles (Story, Challenge, Negative, Comparison, Risk/Surprise, and Curiosity).

The result: a playbook that turns abstract creativity into a concrete, data-driven system you can use starting today-whether you're building a brand, launching a product, or trying to build an audience that actually sticks around.

Who it's for:

Founders, creators, and anyone who makes content-and wants it to actually be seen by the people who matter most.