Making a massive breakthrough as "Reiwa's No. 1 Little Sister-Style Gravure Idol," it's Yui-chan! Having won the Rookie of the Year at the Gravure of the Year 2024, followed by the Grand Prix in 2025, her popularity is rapidly soaring. She combines a petite, cute look with outstanding proportions and a radiant smile. Your heart will skip a beat at the gap between her innocent cuteness and her mature expressions! Please fully enjoy the charm of this highly anticipated little sister-style gravure idol.

〈Model〉
Yui Iruma
Born: July 12, 2005
Hometown: Saitama Prefecture
Height: 153 cm / Measurements: B86 - W57 - H88 cm
Hobbies: Watching anime
Special Skills: Anime cosplay, playing social games

[Official Social Media]
X (Twitter): https://x.com/iruma_0712

Born in Saitama Prefecture. In the modern Japanese gravure scene, she is a top icon who has traced the most dramatic trajectory, generating overwhelming enthusiasm. From her full-scale media debut in early 2024, she rocketed to the pinnacle of the industry in the blink of an eye. She achieved the extraordinary feat of winning the Rookie of the Year in 2024 and the highest honor, the Grand Prix, the following year in 2025 at the prestigious "Gravure of the Year" awards. In the fiercely competitive Japanese entertainment industry teeming with talent, this historic recognition clearly illustrates just how unique and immensely popular she is today.
Standing before the camera, her greatest charm lies in the striking gap between her innocent, lovely demeanor and the bewitchingly sensual expressions she occasionally reveals. While possessing the relatable, everyday face of someone deeply familiar with modern Japanese pop culture—loving anime, cosplay, and social games—once the lens is pointed at her, she transforms into a one-of-a-kind subject that stirs the viewer's imagination. At video release events, she boasts an astonishing drawing power where even tickets for extra capacity sell out instantly, recording some of the highest sales in the country. Selected as the "I-One 25th Anniversary Campaign Girl" for a prestigious label, she has solidified her position as the face of the era in both name and reality.
In recent years, she has transcended the traditional framework of an idol and continues to expand her realm of expression. In 2026, she released her highly anticipated first photobook, *Yuitopia*, and held a solo photo exhibition at a gallery in Shibuya, Tokyo. Breaking away from the concept of gravure as mere consumption, she successfully approaches her work as an "art muse" who inspires up-and-coming creators and builds an entire worldview through her physical presence.
Standing at the crossroads of a crystalline purity described as an "ANGEL SMILE" and a mature beauty that evolves day by day is Yui Iruma. Embodying the absolute pinnacle of Japanese gravure expression, her trajectory is currently radiating its brightest light yet, continuing to captivate countless people across borders.