In this sharp satirical science-fiction tale, an advertising man trying to launch Madame Elaine Templeton's glamorous lipstick campaign is derailed by the absurd logic of the beauty industry, where hype outruns substance at every turn. His troubles multiply when a seductive young department head pitches Atummyc Afterbath Dusting Powder, a bath powder supposedly made with harmless fission products that promises women an "atomic feeling" and a radiant new look. Amused and dismissive, he thinks he has brushed off the gimmick—until she quietly tricks him into signing what he believes is a routine interview voucher, actually authorizing the project. Before long, the powder is packaged, distributed, and unexpectedly takes off, forcing him to divert money and attention from the lipstick launch. As the young woman seems to embody the product's glowing promise, distributors and executives scramble to capitalize on the craze, and the miracle ingredient Atummion is slapped onto every beauty product in sight. Witty and biting, the story skewers advertising, consumer gullibility, and the dangerous momentum of a lucky scam. This edition has been fully restored with modern typesetting, custom cover design.