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The Real Business Guide to New Face Modeling - Lonna Drewes.pdf

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Description & Overview

"The unvarnished, high-level business blueprint for aspiring models entering the most competitive door in the fashion industry."

High-fashion modeling is fast-moving, demanding, and highly competitive. Before stepping onto a runway or in front of an international editor's camera, aspiring models need to understand how the business actually works.

Why This Stage Matters

Being placed on a "New Faces" board is not the finish line. It is the beginning of a developmental stage in which agencies are evaluating your potential, professionalism, adaptability, and ability to work in demanding markets.

Young models often enter this phase without understanding delayed payments, agency advances, model apartment costs, measurements, scheduling, booking conflicts, or the pressure of maintaining professional relationships with clients.

Without that knowledge, it is easy to make expensive mistakes—or treat modeling like a passive opportunity instead of a business.

What You'll Learn

Signed. Booked. Paid. Vol. 3is an insider guide to the development years.

Lonna Drewes—former international model, agency owner, photo production company owner, and mother of professional talent—explains what aspiring models need to know to navigate major markets with greater confidence, awareness, and professionalism.

Inside This Book

• The Agency System: Understand the relationship between mother agencies, main agencies, development boards, and major markets.

• The Visual Product: Learn why clients value newness, versatility, and the ability to present yourself as a clean canvas for their vision.

• Runway & Showroom: Understand castings, fittings, backstage expectations, wardrobe changes, dressers, and the pace of show season.

• Financial Survival: Learn how vouchers, advances, agency expenses, usage, buyouts, renewals, and delayed payments affect what you actually earn.

• Career Strategy: Understand option holds, booking conflicts, professional communication, and how to move beyond the New Faces stage into a sustainable career.

Includes a Practical Companion Workbook

The built-in workbook helps you manage your career like a business by tracking:

• Agency submissions
• Castings and callbacks
• Options and holds
• Booked jobs
• Vouchers and payments
• Expenses and advances
• Measurements and sizing
• Usage and renewals
• Contacts and follow-ups

What You'll Gain

• Professional Confidence: Learn how to manage schedules, options, castings, and client expectations.

• Physical & Financial Awareness: Recognize scams, protect your privacy, understand expenses, and establish clear personal boundaries.

• Emotional Resilience: Learn to see casting decisions as a match between your specifications and the client's needs—not a verdict on your worth.

• Clear Career Strategy: Understand that "New Face" is a stage, not a permanent identity, and build the habits needed to move into the next phase of your career.

Do not wait to be discovered. Learn the business, understand your numbers, and build a career that can last.

Get signed. Get booked. Get paid.
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