This book highlights the interdisciplinary nature of entrepreneurship in today’s rapidly changing global landscape. Written by leading scholars and industry experts, it examines how ethnicity shapes entrepreneurial practices among indigenous communities in Namibia. Drawing on diverse theoretical frameworks and real-world insights from local leaders, it offers a unique cultural perspective on entrepreneurship.

The volume explores how indigenous entrepreneurs balance modern economic demands with deep-rooted cultural values, while addressing the challenges and opportunities they face. By foregrounding authentic voices, it contributes to a deeper understanding of indigenous entrepreneurship. This book is an essential resource for researchers, students, practitioners, and communities interested in indigenous business and development.